HOW-TO · 9 STEPS

How to Prepare for a Two-Day Website Build

Four conditions make a Two-Day Website possible: a decision-maker both days, real photos ahead, the brief the day before, registrar logins in hand.

1.Confirm the Two-Day Website is the right plan
It is the standard 10–15 page site plus the full SEO and AEO passes, scoped to you, live across two consecutive days. It excludes logo design, stock imagery, more than fifteen pages, booking or payment integrations, and migrating an existing site's URLs; those make it a standard build.
2.Block two consecutive days for one decision-maker
Name the one person who can say yes and clear their calendar for both days. Every choice in the build is made the day it comes up; if that person is in meetings, the build waits.
3.Photograph the owner, the work and the premises
Take real photos of the people, the jobs and the location in the week before, on a phone in good daylight if nothing else. There is no stock imagery on this build, and a two-day site with stock photos looks like a rushed site.
4.Collect the facts the copy will be written from
Write down every service, every service area, who you serve, what makes you different, and the exact business name, address, phone and email. The copy is written from your facts, so the facts have to exist.
5.Complete the instant website brief the day before
Use the brief tool at unconventionalgroup.ca/websites/brief to turn your description into a draft sitemap and page outline. That brief is the intake; answer it and the build starts from it.
6.Find your domain registrar login
Locate the account where the domain was registered and confirm you can log in and see the DNS settings. Going live means pointing the domain at the new site, and without this the last step is blocked.
7.Gather every other login that touches the site
Google Business Profile, the current host, any email provider on the domain, and the CRM the forms should feed. Handover includes wiring forms to inbox and CRM, which needs access.
8.Decide the calls to action in advance
Choose whether the site's primary action is a call, a form, or a booking link, and have the phone number and destination ready. The primary call to action is placed within thumb reach on every page.
9.Know what happens if a condition slips
If any of the four conditions is not met, the build does not fail; it converts to the standard timeline, typically about two weeks, at the standard build price. Live by the end of the second day is a plan with published conditions, not a guarantee.

A Two-Day Website works because of four conditions met before day one: one decision-maker available both days, real photos of the business sent ahead, the intake brief answered the day before, and domain registrar access in hand. Meet them and the site is designed, built, engineered for search and AI visibility, and live on your domain by the end of the second day. Miss one and the build converts to the standard timeline of about two weeks at the standard price. It is a plan with published conditions, not a guarantee.

Preparation takes about a week of calendar time and a few hours of actual work.

What you are preparing for

Unconventional Group's Two-Day Website is the standard ten-to-fifteen-page site plus the full one-time SEO engineering pass and the full one-time AEO pass, each also sold on its own. Day one is a morning kickoff and brief, then design, copy and build. Day two is the SEO and AEO engineering, an afternoon review and sign-off, and going live. Nothing is cut for speed.

After launch

You own the site outright: domain, hosting, code, design and every login. It costs $50 a year to run. Optional support is Basic or Growth, billed monthly, and neither is required.

FAQ

QUESTIONS THIS GUIDE ANSWERS.

What is the Two-Day Website?

The standard 10–15 page website, custom-designed with copy written by Unconventional Group, plus the full one-time SEO engineering pass and the full one-time AEO pass (each also sold on its own), designed, built and live on the client's domain across two consecutive days, scoped to the client. Day one is a morning kickoff and the build; day two is the SEO and AEO engineering, an afternoon review and sign-off, and going live.

Is it really guaranteed to be live in two days?

No. It is a plan with four published conditions, confirmed before booking. If a condition is not met, the build converts to the standard timeline of about two weeks at the standard price. Unconventional Group does not describe it as guaranteed.

Is anything cut to make it fit in two days?

No. The schema, site structure, speed budget and llms.txt are the same engineering the standard build gets, and the SEO and AEO passes are the full passes. What makes it possible is the preparation, not a reduced scope.

What happens after launch?

You own the site outright, and it costs $50 a year to run. Optional monthly support plans are Basic (hosting, security updates, small edits) and Growth (Basic plus ongoing content, SEO upkeep and the AI visibility tracking subscription).

STRAIGHT ANSWER

WHAT WE CLAIM, AND WHAT WE DO NOT.

Clients typically see movement in 14 to 90 days, measured against a baseline we capture before the work starts. This is a typical-results claim, not a guarantee.

We do not offer performance guarantees, we do not promise a specific ranking or a specific number of leads, and there is no “we keep going until it works” clause. What we do instead is measure: a baseline is captured before the work starts, and the same measurements are re-run afterwards, so the change is something you can check rather than something we assert.

RATHER HAVE IT DONE?

A 20-minute call from Edmonton. This guide maps to one of the four services.

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