LEAD GENERATION · SOFTWARE + COLD EMAIL
OUTBOUND, BUILT LIKE INFRASTRUCTURE.
Sending domains, warmed inboxes, verified lists, sequences that get delivered, and replies in your CRM the same day. No ads — this is a system you own, not spend you rent.
THE PREMISE
MOST COLD EMAIL FAILS BEFORE THE FIRST SEND.
Not because the copy was bad. Because it went out from a primary domain with no authentication, to an unverified list, from an inbox that had never sent anything before — and landed in a spam folder where the copy was never read at all.
The work that determines whether outbound produces anything is almost entirely infrastructure, and it is almost entirely invisible. That is what this service is: the build, then the maintenance of the conditions that keep it working.
REPLIES IN YOUR CRM, NOT A SPAM FOLDER
THE STACK
WHAT GETS BUILT.
01
Sending Infrastructure
Separate sending domains so your primary domain is never the one at risk, inboxes provisioned across them, and SPF, DKIM and DMARC configured and verified rather than assumed. This is the layer that decides whether anything you send is seen, and it is the layer most outbound attempts skip.
02
Warmup
New domains and inboxes do not get to send volume on day one — not without being filtered into spam and staying there. Warmup runs on a schedule before a single prospect is contacted, and the ramp is deliberate. This is the main reason a properly-built system takes weeks to reach full volume.
03
List Building And Enrichment
A defined ideal customer profile turned into an actual list: firmographic filters, role targeting, verified addresses, and enrichment for the fields the sequence needs to say something specific. Verification runs before send, because a bounce rate is a deliverability problem before it is a list problem.
04
Sequencing
Multi-step sequences with real variation, sending volumes per inbox kept inside the limits that keep a domain healthy, and rules that stop the moment someone replies. Written to be read by a person, not assembled from a template that every competitor in your market is also sending.
05
Deliverability Monitoring
Placement testing, blacklist monitoring, bounce and complaint rates watched per domain and per inbox, with inboxes rotated or rested when the numbers say so. Deliverability is not a setup task that completes — it is a condition you maintain, and it is the difference between a system that works in month four and one that quietly stopped in month two.
06
Reply Routing
Replies classified and routed into your CRM the same day, with the interested ones in front of a human fast. A positive reply that sits unread for three days is the most expensive thing in the entire system.
WHAT THIS IS NOT
- ✕Paid advertising of any kind — we do not run Facebook, Instagram or Google ad campaigns
- ✕Purchased or shared lead lists resold to your competitors
- ✕Scraping without verification, which is how domains get burned
- ✕Sending from your primary domain
FIT
WHO THIS IS FOR.
Who this works for
Businesses selling to other businesses, where one closed deal is worth enough to justify a deliberate build, and where you can name the companies you want to talk to. Outbound rewards a specific target list and punishes a vague one.
Who this does not work for
Consumer businesses, anyone whose buyers are not reachable by email, and anyone who needs pipeline this month — the warmup ramp alone means the first weeks are infrastructure, not sends. If that is the situation, say so on the call and we will point you at something that fits instead.
Pricing is scoped per engagement because it tracks inbox volume and list size rather than a package — see pricing for how that sits next to the three services that do publish a figure.
STRAIGHT ANSWER
WHAT WE CLAIM, AND WHAT WE DO NOT.
Clients typically see movement in 14 to 90 days, measured against a baseline we capture before the work starts. This is a typical-results claim, not a guarantee.
We do not offer performance guarantees, we do not promise a specific ranking or a specific number of leads, and there is no “we keep going until it works” clause. What we do instead is measure: a baseline is captured before the work starts, and the same measurements are re-run afterwards, so the change is something you can check rather than something we assert.
OUTBOUND, BUILT LIKE INFRASTRUCTURE
FAQ
LEAD GENERATION QUESTIONS.
What does lead generation actually mean here?
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Outbound built on software and cold email infrastructure: separate sending domains, provisioned inboxes, warmup, SPF/DKIM/DMARC, list building and enrichment, sequencing, deliverability monitoring, and reply routing into your CRM. It does not mean advertising. Unconventional Group does not run ad campaigns of any kind.
How much does lead generation cost?
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It is scoped per engagement, because the number is driven by inbox volume and list size rather than by a package. There is an infrastructure build and then a monthly run rate, and both are fixed in writing before anything is provisioned. Every other service here publishes a price — this one is scoped because a single figure would be misleading, not because we are being coy.
How long before replies start coming in?
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The first weeks are infrastructure and warmup, not sending — a domain that is pushed to volume before it is warmed gets filtered and stays filtered. Once the system is at volume, clients typically see movement in 14 to 90 days, measured against the baseline set at the start. That is a typical-results claim, not a guarantee of a number of meetings.
Will this damage my domain reputation?
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Not if it is built correctly, which is most of what you are paying for. Sending happens from separate domains provisioned for the purpose, never your primary one, so the domain your invoices and your customer email depend on is never the one being tested against a spam filter.
Is cold email legal in Canada?
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Canada's Anti-Spam Legislation governs commercial electronic messages, and the system is built to operate inside it: accurate sender identification, working contact information, functioning unsubscribe handling, and suppression that is honoured immediately across every sequence. We are not lawyers and this is not legal advice — compliance is a shared responsibility and your counsel should see the setup.
Do I own the infrastructure?
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Yes. The domains, the inboxes, the lists and the sequence content are yours and stay yours. Third-party costs — domains, inboxes, enrichment and verification credits — are passed through at cost and are never marked up.
WANT THE SYSTEM SCOPED?
A 20-minute call. We map the target list, the volume, and what the infrastructure would cost to build and run.
Book a Free Call