LEAD GENERATION
WE FILL YOUR CALENDAR WITH JOBS.
Multi-channel campaigns engineered to put qualified, ready-to-buy leads in front of you. You do the work you're great at — we keep the pipeline full.
THE SYSTEM
HOW WE FILL THE PIPELINE
01
We Build the Offer
Before we spend a dollar, we sharpen what you sell so it's the obvious choice. The right offer is what makes everything downstream convert.
02
We Run the Campaigns
Paid ads, targeted outreach, and content working together to put your business in front of people actively looking to buy — across every channel that fits.
03
We Qualify the Leads
No tire-kickers. Leads are filtered so what lands in your inbox or calendar is someone genuinely ready to hire you.
04
We Optimize Relentlessly
Every week we cut what's underperforming and scale what's working, so your cost-per-job keeps dropping while volume climbs.
LEADS THAT ACTUALLY TURN INTO REVENUE.
Tied to Booked Work
We don't measure success in clicks or impressions. We measure it in jobs on your calendar.
Built For Your Trade
Campaigns engineered around how people actually search for and choose a business like yours.
You Stay In Control
You own the accounts and the data. You see exactly what's working, in plain English, every month.
FAQ
LEAD GENERATION QUESTIONS.
How is this different from just buying leads?
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Bought leads are shared with five of your competitors and half of them never pick up the phone. We build a system that generates leads exclusively for you — paid ads, outreach, and content working together — and you own every account and every piece of data it produces.
How do you qualify the leads?
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Leads are filtered before they reach you, so what lands in your inbox or calendar is someone genuinely ready to hire — not a tire-kicker collecting quotes. We measure success in booked jobs, not clicks or impressions.
Who is lead generation a good fit for?
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Businesses where a booked job is worth real money: contractors and trades, professional services, home and local services, real estate. If you do great work but the phone isn't ringing enough, this is built for you. We work with businesses across Canada.
How much does lead generation cost?
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It depends on scope — your trade, your market, and how many channels we run. Book the free 20-minute call at unconventionalgroup.ca/book and you'll get a straight answer, no obligation.
How long until leads start coming in?
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Campaigns can start producing leads within the first weeks of going live, and the system gets better from there — every week we cut what's underperforming and scale what's working, so your cost-per-job keeps dropping while volume climbs.
WANT A CALENDAR FULL OF QUALIFIED JOBS?
Free 20-minute call. We'll map out exactly how we'd fill your pipeline.
Book a Free Call