WE BUILD BRANDS THAT WIN ONLINE.
Websites, ad management, lead generation & AI visibility — all in-house. 50+ businesses across Canada trust us to grow their brand.
50+
Businesses Served
AI + Growth
Under One Roof
Under 5 Days
Avg. Site Delivery
Canada-Wide
Reach
WHAT WE DO
SIX SERVICES.
UNDER ONE ROOF.
Marketing, ads, and custom automation — all in-house. No outsourcing. You talk to us directly.
Under 5 Days
Avg. Delivery
EDMONTON, AB
WHY UNCONVENTIONAL
WE BUILD IT.
YOU OWN IT.
WE STAY.
Edmonton-based. 50+ businesses served across Canada. We've built for demolition companies, electricians, caterers, contractors — every industry. Everything is done in-house. No outsourcing. No disappearing after the invoice.
- ✓Built from scratch — no templates.
- ✓You talk to us directly. Always.
- ✓Your success is our reputation.
RECENTLY LAUNCHED
FRESH OFF
THE BOARD.
A few of our latest builds — live and in the wild.
ALTAPRO AI SCHOOL
“Run your business like it's 2030.”
Practical, no-fluff lessons on using AI and automation to actually move your business forward. It's a program we're proud to support and helped build — and it's free forever. No paywall, no catch.
Start Learning Free ↗FIND YOUR SOLUTION
WHAT'S SLOWING YOU DOWN?
Tell us in one line. Our AI matches you to the right fix in about 30 seconds — free, no obligation.
GET STARTED
THREE WAYS TO START.
However you like to begin — diagnose, get matched, or just talk to us.
INDUSTRIES WE SERVE
WE SPEAK
YOUR INDUSTRY.
We've grown businesses across Canada — and we know what actually works in your corner of the market.
SOCIAL PROOF
DON'T TAKE OUR WORD FOR IT.
50+ businesses. These are some of them.
FAQ
QUESTIONS, ANSWERED.
What does Unconventional Group do?
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We're an Edmonton-based marketing & sales team. We build websites, manage Facebook & Instagram ads, and run revenue-focused growth systems like lead generation, funnels & conversion optimization, AI visibility, and e-commerce growth. Everything is done in-house.
Where are you located and who do you work with?
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We're based in Edmonton, Alberta and work with businesses across Canada. We've served 50+ companies in contracting and trades, professional services, home and local services, real estate, and more.
How much does it cost?
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It depends on what you need — every business is different. We scope pricing on a free 20-minute call where you'll get a straight answer with no obligation. You can book that call any time at unconventionalgroup.ca/book.
How fast can you build a website?
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Most websites are delivered in under 5 days on average. Larger custom builds and online stores take a bit longer, but we move fast and keep you in the loop the whole way.
What is AI visibility (AEO / GEO)?
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AI visibility — also called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) — is the work of getting your business recommended by AI tools like ChatGPT, Gemini, and Google's AI answers when a customer asks who to hire. It's the newest way to get found, and very few local businesses are doing it yet.
What are AltaPro AI and AltaPro AI School?
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AltaPro AI is our artificial-intelligence arm — a trade name of Unconventional Group Inc., and where most of the work gets built. It designs custom AI systems around exactly how your business runs: Alberta professional AI, built for business owners. AltaPro AI School is its free training brand — 81 hands-on AI lessons across 10 tracks for Alberta businesses and trades, with certificates included. Both are built and managed in-house.
Are you a marketing agency?
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We started in sales & growth, but we're a group now, not a single agency — a Sales & Growth team and AltaPro AI, our custom-AI arm, under one roof. There's no outsourcing and no revolving door of freelancers. You talk to us directly, and the people who pitch you are the people who do the work.
WE'RE ONLY TAKING A FEW NEW CLIENTS THIS MONTH.
Free 20-minute call. No pitch. We look at your business and tell you exactly what we'd do.
Book a Free Call