EDMONTON, ALBERTA · ESTABLISHED 2023

WESTERN CANADA'S GROWTH TEAM.

Western Canada's growth team: premium websites, SEO, AI visibility and lead generation, all in-house, with the prices published. Edmonton-based since 2023, 50+ businesses served.

50+

Businesses Served

AI + Growth

Under One Roof

Weeks, Not Months

Site Delivery

Canada-Wide

Reach

SCROLL
SA Renovations·Compass Place·Cena Catering·Performance Business Advisory·BKM Homes Inc·Canes Contracting·Damn Good Electric·KA Bright Clean Co·Alberta Trusted Movers·Mesh Moving·SpeedLink Telecom·Zebra Demolition·Metropolitan Rockabilly·Matt Nicklasson Construction·Zebra Landscaping·Foster's Moving·da Cecot Food·Fuel Clinic·Diamond Granite·SA Renovations·Compass Place·Cena Catering·Performance Business Advisory·BKM Homes Inc·Canes Contracting·Damn Good Electric·KA Bright Clean Co·Alberta Trusted Movers·Mesh Moving·SpeedLink Telecom·Zebra Demolition·Metropolitan Rockabilly·Matt Nicklasson Construction·Zebra Landscaping·Foster's Moving·da Cecot Food·Fuel Clinic·Diamond Granite·

WHAT WE DO

FOUR SERVICES.
PRICES IN PUBLIC.

Buy one or buy all four. Everything is done in-house by the people who scope it, and every number below is published before you get on a call.

ALSO AVAILABLE · RECURRING

AI Visibility Tracking — $200/month

A fixed set of buyer-intent prompts run weekly across the assistants and scored against a baseline. 3-month minimum. It measures; the four services above are the work.

Weeks

Not months

EDMONTON, AB

WHY UNCONVENTIONAL

WE BUILD IT.
YOU OWN IT.
WE STAY.

Western Canada's growth team — Edmonton-based, established in 2023, 50+ businesses served across the country in demolition, fabrication, construction, moving and hospitality. Everything is done in-house by the people who scoped it. No outsourcing, no account-manager layer, no disappearing after the invoice.

  • ✓Built from scratch — no templates.
  • ✓Prices published before you get on a call.
  • ✓You talk to the people doing the work. Always.
Our Story →

HOW IT WORKS

BRIEF. BUILD. LIVE.

01

Brief

A 20-minute call and the instant brief. We settle the pages, the positioning line and the one call to action, and put the number in writing before anything starts.

02

Build

Design and copy run in parallel from your facts and your photographs, with SEO and AEO engineering built in rather than sold back later. You review on a staging link from your own phone.

03

Live, and yours

Most sites go live in about two weeks — typical, not guaranteed. Domain, hosting, code and every login handed over; $50 a year to run after that.

ALBERTA · BRITISH COLUMBIA · SASKATCHEWAN · MANITOBA — FROM EDMONTON

LEARN AI FREE★ FREE FOREVER

ALTAPRO AI SCHOOL

“Run your business like it's 2030.”

Practical, no-fluff lessons on using AI and automation to actually move your business forward. It's a program we're proud to support and helped build — and it's free forever. No paywall, no catch.

Start Learning Free ↗

FIND YOUR SOLUTION

WHAT'S SLOWING YOU DOWN?

Tell us in one line. Our AI matches you to the right fix in about 30 seconds — free, no obligation.

SOCIAL PROOF

DON'T TAKE OUR WORD FOR IT.

50+ businesses. These are some of them.

★★★★★

"We recently had our website built by Haruun and the entire experience was exceptional from start to finish. He was professional, creative, and highly responsive to our needs. Highly recommend!"

Matt Nicklasson

Matt Nicklasson Construction

★★★★★

"Over the past week with $70 in ad spend, they helped us book 5 additional jobs! I would highly recommend them for managing your ads."

John Rwihangana

Mesh Moving Services

★★★★★

"Loved how easy the team at Unconventional Media made the entire process! Communication was always clear and they made a fantastic site for my business."

Dana Schick

DS Drywall Services

★★★★★

"We hired Unconventional Group to build our website and they did an excellent job. They were responsive, detail-oriented, and very easy to work with. The final product turned out great."

Dini Arkangelo

Zebra Demolition

THE PEOPLE WHO SCOPE IT BUILD IT

FAQ

QUESTIONS, ANSWERED.

What does Unconventional Group do?

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We're an Edmonton, Alberta web and visibility company, established in 2023. We sell four things, each separately: premium website design and build from $3,000, a one-time SEO engineering pass at $1,500–$2,000, a one-time AEO / AI-visibility pass at $1,500–$2,000, and lead generation built on software and cold email infrastructure. We also run an AI visibility tracking subscription at $200/month. Everything is done in-house by the people who scope it.

How much does it cost?

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The prices are published rather than quoted on a call: websites from $3,000 for a 10–15 page site, the Two-Day Website from $5,000 (the same site with the SEO and AEO passes included, live across two consecutive days), then $50 a year to run for domain and hosting; an SEO engineering pass at $1,500–$2,000, an AEO pass at $1,500–$2,000, and AI visibility tracking at $200/month with a three-month minimum. Optional website support plans are $149/month (Basic) and $349/month (Growth, which folds in the tracking). Lead generation is scoped per engagement because it tracks inbox volume and list size. The full table is at unconventionalgroup.ca/pricing.

How long does a website take to build?

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A premium build goes live in weeks rather than months. That comes from a small team doing its own work — the people who scope it build it, with no account-manager layer and no six-week discovery phase — and not from cutting what is in the build. The exact timeline is named in the scope document before you approve it.

Do you guarantee results?

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No. Clients typically see movement in 14 to 90 days, measured against a baseline we capture before the work starts. That is a typical-results claim, not a guarantee — there is no performance guarantee, no money-back clause, and no "we keep working until it ranks". What we do instead is measure, so the change is something you can check rather than something we assert.

What is AI visibility (AEO / GEO)?

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AI visibility — Answer Engine Optimization, sometimes called GEO — is the work of getting your business named and cited inside the answer an AI assistant generates when a customer asks who to hire. SEO wins a place in a ranked list of links; AEO wins a place in the answer itself. They're related but they produce different artifacts, so we sell them separately.

Where are you located and who do you work with?

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Edmonton, Alberta, since 2023, working with businesses across Alberta and Canada. 50+ companies so far across contracting, custom fabrication, logistics and moving, field operations, hospitality and professional services. Service areas are listed at unconventionalgroup.ca/locations.

Do you run ads?

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No. Advertising is not part of the lineup — lead generation here means software and cold email infrastructure, not ad campaigns. If paid media is what you need, we'll say so on the call rather than sell you something adjacent.

What are AltaPro AI and AltaPro AI School?

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AltaPro AI is a separate branch of Unconventional Group — our custom software branch. It builds custom software for established operational businesses: operational software for jobs, customers, approvals and documents, quoting and document workflows, systems integration across accounting, CRM and field systems, and applied AI and automation inside that software. AltaPro AI School is its free training brand, with hands-on AI lessons and certificates for Alberta businesses and trades. If the problem is the software the business runs on — a process that has outgrown spreadsheets, a custom CRM, quoting, dispatch or job system, integrating accounting, CRM and field systems, or modernising a legacy system — AltaPro AI is the better answer. We'll point you there.

WE'RE ONLY TAKING A FEW NEW CLIENTS THIS MONTH.

Free 20-minute call. No pitch. We look at your business and tell you exactly what we'd do.

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