GET ON THE LIST. STAY ON THE LIST.

A commercial contractor's website has four jobs: prove capability, survive prequalification, support recruiting, and be readable by machines. In practice that means structured project records (sector, delivery method, contract value band, square footage, self-perform scope, completion date), a stated bonding capacity and surety relationship, current certifications with issue dates — COR, CSA, trade tickets, ISNetworld status — a key-personnel section with real experience, and a careers surface with ticket requirements and rotation details. Marketing copy is the least important element on the page.

Yes, but not for the reason most agencies give. The value is not inbound enquiry volume; it is being found and verified when someone is assembling a bid list or checking you out after your name came up. A project manager who already has your name still searches it, and what they find determines whether you stay on the list. Search work for this buyer is about being legible and verifiable, not about capturing demand.

No. This page is for mid-to-large commercial and industrial contractors — organisations with a preconstruction function, a prequalification obligation, and more than one person involved in choosing a vendor. A one-truck residential contractor is a genuinely different business with genuinely different marketing, and we would be the wrong firm for it. Field-services businesses with crews and dispatch are better served by our field operations page.

Every project record goes through a client-approval step before publication, and projects under NDA are published in de-identified form — sector, scope, delivery method and value band without the client name — or not at all. We ask for written sign-off on the project sheet rather than assuming site photos are publishable. This is the single most common way a contractor's marketing creates a problem, and it is avoidable with one extra step.

Yes, and it is usually worth doing — but they are published as dated figures tied to a stated source, never as a standing claim. TRIF and lost-time figures are published with the period they cover and the certifying body, for example a COR certificate with its issue and expiry dates, so the page is accurate on the day it is read and correctable when the audit cycle turns. Undated safety claims age into liabilities.

Website builds are scoped to your business and paid upfront against a scope agreed before work begins; you own the result outright and there is no ongoing licence or hosting lock-in. The one-time SEO engineering pass and the one-time AEO / AI-visibility pass are each scoped to you and fixed in writing before work starts. The only recurring product we sell is AI visibility tracking, billed monthly with a three-month minimum, and it is optional.

Clients typically see movement within 14 to 90 days, measured against a baseline we capture before the work starts. That is a typical-results statement, not a guarantee — we do not promise rankings, bid invitations or enquiry volumes. The point of the baseline is that the change is measured rather than asserted.

The people who scope the engagement build it. There is no account-manager layer between you and the person writing the schema or the project architecture, and no offshore subcontracting of the build. For a procurement-aware buyer that matters more than it sounds: the person who answers your change request is the person who knows what the change touches.