This Privacy Policy explains how Unconventional Group Inc. (“Unconventional Group,” “we,” “us,” or “our”) — including our brands AltaPro AI and Bespoke Automations— collects, uses, and protects personal information when you visit unconventionalgroup.ca (the “Site”), use our tools, or engage our services. We handle personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act (PIPA).
1. Information We Collect
We collect information you give us and information collected automatically:
- Contact & enquiry details — name, email, phone number, business name, and anything you include when you fill out a form, book a call, or message us.
- Tool inputs — information you submit to our AI tools, such as a website URL for our free Odin audit, questions you ask our on-site assistant/chat, or details entered into intake and lead-capture tools.
- Engagement information — content, credentials, and materials you share with us to deliver a project.
- Usage & device data — collected automatically through cookies and analytics, such as IP address, browser and device type, pages viewed, and referring links.
2. How We Use Your Information
- To respond to enquiries, provide quotes, and deliver the services you request.
- To run and improve the Site and our tools, including AI audits, chat, and automations.
- To communicate with you about projects, and — with your consent — to send marketing or updates you can opt out of at any time.
- To operate advertising and lead-generation campaigns you engage us for.
- To maintain security, prevent misuse, and meet legal and accounting obligations.
3. Consent & Electronic Messages
We rely on your consent to collect and use your personal information for the purposes above. When we send commercial electronic messages (such as marketing emails or SMS) — for us or on behalf of a client — we do so in accordance with Canada’s Anti-Spam Legislation (CASL), and every message includes a way to unsubscribe. You can withdraw consent at any time by contacting us.
4. AI Tools
Some features use third-party artificial-intelligence providers to generate audits, responses, and recommendations. When you use these tools, the inputs you provide (for example, a URL or a message) may be sent to those providers to produce a result. Please don’t submit sensitive personal information into our public tools. AI output may be inaccurate and is provided for general information only.
5. Service Providers We Share With
We do not sell your personal information. We share it only with trusted service providers who process it on our behalf to run our Site and services, under obligations to protect it. These include providers of hosting and infrastructure, databases, web analytics, AI processing, email and SMS delivery, appointment scheduling, advertising platforms, and payment processing. We may also disclose information where required by law or to protect our rights.
6. Cookies & Analytics
The Site uses cookies and similar technologies to keep the Site working, remember preferences, and understand how the Site is used through analytics. You can control cookies through your browser settings; disabling some cookies may affect how parts of the Site function.
7. Data Retention
We keep personal information only as long as needed for the purposes described here or as required for legal, tax, and accounting reasons, after which we securely delete or anonymize it.
8. Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure, however, so we cannot guarantee absolute security.
9. Your Rights
Subject to applicable law, you may request access to the personal information we hold about you, ask us to correct it, or withdraw your consent to our use of it. To make a request, contact us using the details below. We may need to verify your identity before responding.
10. Third-Party Links
The Site may link to other websites, including our clients’ sites and our affiliated brands. We are not responsible for the privacy practices of those sites — please review their policies.
11. Children
The Site and our services are intended for businesses and adults, and are not directed to children. We do not knowingly collect personal information from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date above shows when it was last revised.
13. Contact Us
For privacy questions or requests, email hello@unconventionalgroup.ca or write to Unconventional Group Inc., Edmonton, Alberta, Canada. See also our Terms of Service.