ABOUT US

WE'RE UNCONVENTIONAL GROUP.

An Edmonton web and visibility company, established in 2023 — for businesses tired of vendors who disappear after the invoice.

2023

Established

50+

Businesses served

YEG

Edmonton HQ

CA

Canada-wide

OUR STORY

BUILT BECAUSE TOO MANY BUSINESSES GOT BURNED.

Overpriced templates, vendors that ghost, deliverables with no follow-through. We started Unconventional Group in Edmonton in 2023 to do it differently: a small team, doing its own work, with a price scoped to you, in writing, before any work starts.

Since then we have worked with 50+ businesses across Canada — demolition, custom fabrication, construction, moving and logistics, hospitality, professional services. The people who scope the work are the people who do it. No account-manager layer, nothing outsourced.

What we do not sell is a guarantee. Clients typically see movement in 14 to 90 days, measured against a baseline we capture before we start — and we hold to that distinction deliberately.

BUILT FOR THE PEOPLE WHO DO THE WORK

PROCESS

HOW WE WORK

  1. STEP 01

    A Working Call

    We look at what you have and tell you which of the four services is the right spend — including when the honest answer is the cheaper one, or none of them.

  2. STEP 02

    Scope And Number, In Writing

    What is included, what is not, the timeline, and the price. Agreed before work starts. The number you approve is the number you pay.

  3. STEP 03

    Build, Measure, Hand Over

    A baseline is captured before we start and re-run afterwards, so the change is something you can check. Every login and every document is yours at the end.

REVIEWS

WHAT CLIENTS SAY

★★★★★

"It was a pleasure working with Unconventional Media in designing and developing the website for my business. Harun is a fantastic person to work with and I would definitely recommend for others to work with them!!"

Salam Abdul

Google Review

★★★★★

"Haruun was professional, responsive and clearly knew his stuff when it came to web development. Would definitely recommend!"

Steve

Google Review

FREE TOOL

GET A FREE AUDIT WITH ODIN.

Drop in your URL and Odin reads your homepage, then hands you a blunt scorecard in about 30 seconds — mobile, speed, conversion, SEO and trust.

Get Your Free Audit →

OUR CUSTOM SOFTWARE BRANCH

NEED THE SOFTWARE YOUR BUSINESS RUNS ON?

AltaPro AI is a separate branch of Unconventional Group that builds custom operational software for established businesses — jobs, quoting, approvals, documents and the systems around them. It builds, deploys and operates what it ships, and you own it.

Visit AltaPro AI ↗

WE'RE ONLY TAKING A FEW NEW CLIENTS THIS MONTH.

Free 20-minute call. No pitch. We look at your business and tell you exactly what we'd do.

Book a Free Call
CallBook a Free Call →