GET RECOMMENDED BY CHATGPT & GOOGLE AI.

Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are the work of getting your business recommended when customers ask ChatGPT, Gemini, Claude, or Google's AI answers who to hire. More people now ask an AI instead of scrolling ten blue links — if you're not in the answer, you're invisible.

SEO gets you ranked in a list of links. AI visibility gets you named in the answer itself. There's overlap — structured data, authority, reviews — but AI systems read, quote, and recommend differently than search crawlers rank. We optimize for both, but this work targets the answer, not the list.

Four things: structuring your content the way AI models read and quote it, building schema and knowledge-graph signals that tell the machines exactly who you are, growing the third-party reviews and mentions AI systems trust, and monitoring what ChatGPT, Gemini, and Google AI actually say about your category — then tuning until it's you.

It builds over time. AI models pull from authority signals that take weeks to months to accumulate — but unlike ads, the work compounds. Almost no local business is doing this yet, so moving early means you own the recommendation before your competitors know it exists.

It depends on scope — your market, your category, and where you're starting from. Book the free 20-minute call at unconventionalgroup.ca/book — we'll show you what AI says about your category today and give you a straight answer on cost, no obligation.