MOST BOOKINGS DIE AT THE BOOK NOW BUTTON.

The booking path. A book-now button that opens a contact form, a PDF or a phone number loses bookings that a direct path into your scheduling system would have kept — and most of those bookings are attempted at night, on a phone, one-handed. A working booking path reaches your actual system in as few taps as possible, tells new and existing patients apart, and collects only what is safe to collect. Most clinics have never measured how many bookings die at that button.

It depends on your college, and the rules are not the same across professions — a dental clinic, a physiotherapy clinic and a psychology practice in the same building can be subject to different advertising standards. Patient testimonials, before-and-after imagery, superlatives and outcome guarantees are restricted to varying degrees. We build a review step into the engagement so your principal practitioner signs off against their college's standards before anything is published, and we write results language to be defensible rather than merely persuasive.

Treat it as an infrastructure problem rather than a patient-attitude problem. Confirmations at booking, reminders at the interval your patient population actually responds to, self-serve rescheduling that is easier than simply not turning up, a short-notice cancellation list that fills the gap, and a cancellation policy published plainly on the site rather than kept in a binder. Each missed appointment is an hour of chair time that cannot be recovered, so the arithmetic on fixing this is usually immediate.

Only what is needed to book: name, contact details, whether the patient is new or returning, preferred practitioner and time, and insurer for direct billing purposes. Clinical detail, symptoms and health history should not be collected in a general web form — under Alberta's Health Information Act and PIPA that information belongs in your practice management system or patient portal, not in an email notification. We build intake so the site hands off to the secure system rather than becoming an unintended repository of health information.

By being findable and answerable at the moment someone decides they need care. That means accurate service pages explaining what each treatment involves, who it is for, whether a referral is needed, what a first appointment looks like and what direct billing is supported; complete and current listings with correct hours and practitioners; and content that answers the questions people actually ask before booking. One example worth publishing in Alberta: physiotherapy is direct access, so no physician referral is required, and many patients do not know it.

Both, but existing patients are the under-served side and usually the more profitable one. Recall compliance — the share of hygiene, follow-up or maintenance patients who return on schedule — costs nothing to acquire and is chronically neglected in favour of louder new-patient campaigns. A clear recall surface, easy rebooking and reminders wired to your practice management system typically return more than an equivalent effort spent on acquisition.

Website builds start at $5,000, paid upfront against a scope agreed before work begins, and the clinic owns the result outright. The one-time SEO engineering pass is $1,500 to $2,000 and the one-time AEO / AI-visibility pass is $1,500 to $2,000. AI visibility tracking is $200 a month with a three-month minimum. We do not sell marketing retainers.

Clients typically see movement in 14 to 90 days, measured against a baseline captured before the work starts — a typical-results statement, not a guarantee. We do not promise patients, bookings or rankings, and for a regulated health practice that distinction matters. The fastest-moving items here are mechanical: the booking path, reminder and recall messaging, and listings accuracy can change within days.