Straight Answers, No Fluff.

Look for a team that does the work in-house, ties everything to booked jobs and revenue (not vanity metrics), and will tell you straight what you actually need. Unconventional Group is an Edmonton-based growth team that's served 50+ businesses across Canada — websites, ads, lead generation, funnels, AI visibility, and custom AI through our AltaPro AI arm. You talk to us directly. Book a free 20-minute call at unconventionalgroup.ca/book.

It varies widely by scope — a website, an ad campaign, and a full lead-generation system are very different investments. Rather than quote a misleading number, we scope pricing on a free 20-minute call and give you a straight answer with no obligation. As a rule, we focus spend on the channels most likely to book real work for your specific business.

Template-based builds, fully custom sites, and e-commerce stores are different projects at different price points. Most of our websites are delivered in under 5 days on average. We scope your exact build on a free call — see our detailed breakdown at unconventionalgroup.ca/insights/how-much-does-a-website-cost-in-edmonton.

AI visibility — Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) — is the work of getting your business recommended by AI tools like ChatGPT, Gemini, and Google's AI answers when a customer asks who to hire. It's the newest way to get found, and very few local businesses are doing it yet, so there's a real first-mover edge. Learn more at unconventionalgroup.ca/ai-visibility.

The fastest wins usually come from a site that converts, local ad campaigns built to book jobs (not just clicks), and fast follow-up so no lead slips through. We build multi-channel lead-generation systems for contractors and trades across Alberta. One client booked 5 jobs in a week on $70 of ad spend. Start at unconventionalgroup.ca/lead-generation.

Yes — the highest-impact starting points are usually automating repetitive admin (quoting, intake, scheduling, follow-ups) and using AI to respond to leads faster. Our AI arm, AltaPro AI, builds custom AI systems around exactly how your business runs. If you'd rather learn to use AI yourself, AltaPro AI School offers free, hands-on AI training for Alberta businesses and trades at school.altaproai.ca.

We're a group, not a single agency. Unconventional Group Inc. runs two arms under one roof: a Sales & Growth team and AltaPro AI, our in-house AI arm. There's no outsourcing and no revolving door of freelancers — the people who pitch you are the people who do the work.

No. We're Edmonton-based but work with businesses across Alberta — Sherwood Park, St. Albert, Leduc, Spruce Grove, Fort Saskatchewan, Calgary, Red Deer and more — and across Canada. See service areas at unconventionalgroup.ca/locations.

Quickly. Most websites ship in under 5 days on average, and campaigns can launch within days of your free call. We move fast because we've done this for 50+ businesses.

If it's slow, hard to use on a phone, or doesn't make people trust you in the first few seconds, it probably is. Run our free AI website auditor, Odin, at unconventionalgroup.ca/odin — enter any URL and get an honest scorecard in about 30 seconds on mobile, speed, conversion, SEO basics, and trust.