STRAIGHT ANSWERS, WITH THE NUMBERS IN THEM.

Unconventional Group's website builds are scoped to each client and priced in writing on a call. The standard build is a 10–15 page site: custom design, copy written from the client's facts, SEO and AEO built in, and forms wired to inbox and CRM. Page count beyond fifteen, integrations, how much content has to be developed, and whether an existing site has to be migrated with its URLs preserved are what move the number. The same site with the full SEO and AEO passes included, built and live across two consecutive days, is the Two-Day Website, also scoped to the client. After launch the site costs $50 a year to run, covering domain renewal and hosting. The exact figure is fixed in writing before any work starts.

The standard 10–15 page website — custom design, copy written by Unconventional Group — plus the full one-time SEO engineering pass and the full one-time AEO / AI-visibility pass, each also sold on its own, designed, built and live on the client's domain across two consecutive days, scoped to the client. Day one is a morning kickoff and the build; day two is the SEO and AEO engineering, an afternoon review and sign-off, and going live. Two meetings in total. It works because of four conditions confirmed before booking: one decision-maker available both days, real photos of the business sent ahead (no stock imagery), a short intake brief answered the day before, and domain registrar access in hand. If a condition is not met, the build converts to the standard timeline of about two weeks. Details at unconventionalgroup.ca/websites/two-day.

For a site Unconventional Group built, $50 a year, covering domain renewal and hosting, billed by Unconventional Group. The client owns the site outright regardless. For comparison, a site builder such as Squarespace or Wix is roughly $200 to $600 a year for as long as the site is kept, and the site disappears when payment stops because the subscriber never owned it.

Two optional monthly plans for sites Unconventional Group built. Basic Support covers hosting, security updates and small content edits. Growth Support adds ongoing content, SEO upkeep, and the AI visibility tracking subscription folded in. Both are scoped to the site, and neither is required.

Unconventional Group sells SEO as a one-time engineering pass, scoped to the site and fixed in writing, not as a monthly retainer. That covers the technical foundation, site structure and internal linking, structured data, local search and mobile performance, plus a measured baseline and a handover document. If you want ongoing content or measurement afterwards, that is a separate decision you make with the data in front of you.

The AEO engineering pass is one time, scoped to the site and fixed in writing before work starts. Ongoing measurement is a separate product — AI visibility tracking, billed monthly with a three-month minimum — and it is deliberately separate, so buying the work does not oblige you to buy the instrument. How each service is priced is at unconventionalgroup.ca/pricing.

Because the work is not a menu. Two businesses asking for a website can need very different builds — page count, integrations, content, a migration — and a list price would be wrong for most of them. A 20-minute call produces a number scoped to the business, in writing, before anything starts.

Lead generation is scoped like every Unconventional Group service, and the number tracks inbox volume and target list size rather than a package. There is an infrastructure build and then a monthly run rate, both fixed in writing before anything is provisioned. An average would mislead you, so we do not quote one.

Work is paid upfront and scoped before it starts. Larger website engagements are staged, with the schedule set out in writing at scoping. Third-party costs you own directly — domains, inboxes, enrichment credits — are passed through at cost and never marked up.

SEO competes for a position in a ranked list of links. AEO — answer engine optimization, sometimes called GEO — competes to be the source a model quotes when it generates an answer instead of a list. They share inputs such as structured data and authority, but they produce different artifacts, and a site can do well at one and badly at the other. Unconventional Group sells them separately, each scoped to the site, so you can buy the one your buyers actually use.

Because most of the work that actually moves a small or mid-sized site is engineering, and engineering finishes. Crawlability, structure, internal linking, schema and mobile performance are fixed once and stay fixed. Selling that as an open-ended monthly fee is how the industry ended up with retainers that produce a report instead of a result.

Two things have to be true, and only one of them is engineering. Your site has to be genuinely readable — one clean entity with disambiguation, claims stated as extractable text rather than buried in images, machine-readable files, and crawler access you granted deliberately. Then you need authority a model can see off your own domain: real directory profiles, real reviews, real links. Unconventional Group's AEO pass does the first half and tells you plainly which half is actually your constraint.

No, and a vendor who says otherwise is describing a system they do not control. Assistants are nondeterministic, their retrieval changes without notice, and no supplier has a lever that forces a recommendation. What can be done is making a business genuinely more citable and then measuring whether the citations changed — which is what a captured baseline is for.

It is a proposed convention rather than a ratified standard, and the evidence for how much weight it carries is still thin. Unconventional Group publishes one anyway because it is cheap, it is honest, and it costs nothing if it turns out not to matter — and because a first-party file stating what a company sells and what it does not claim is the cheapest available guardrail against being described inaccurately.

Yes, which is why it sits inside the SEO engineering pass rather than in the design work. Unconventional Group budgets Core Web Vitals against a mid-tier Android phone on a normal connection rather than a desktop on office wifi: LCP under 2.5 seconds, CLS under 0.1, INP under 200 milliseconds. A site that only meets those numbers on a laptop has not met them.

Businesses across Alberta and Canada in twelve industries, from an Edmonton base since 2023 — contractors, manufacturing, custom fabrication, energy and industrial services, logistics and transport, property management, restaurants, field operations, professional services, legal, financial services, and healthcare and clinics. Each industry page is written for how that buyer actually decides rather than being the same page with the noun swapped.

Not through the contractors offering, which is for mid-to-large commercial and industrial companies with a preconstruction function and a prequalification obligation. A one-truck residential contractor is a genuinely different business with genuinely different marketing. Field-services businesses with crews and dispatch — of any size, owner-operators included — are served by the field operations page instead.

No. Unconventional Group is Edmonton-based and works across Alberta — Sherwood Park, St. Albert, Leduc, Spruce Grove, Fort Saskatchewan, Beaumont, Stony Plain, Devon, Calgary and Red Deer — and with businesses elsewhere in Canada. Only the local-search portion of an engagement is tuned to a specific market; the engineering is not geography-dependent.

Yes, and it is the cheapest thing we do. If a site is structurally sound we will take the smaller job or none at all, and if a site cannot carry the visibility work we will say so before you pay rather than after. Paying for a pass on a site that needs rebuilding first is a waste of your money and our time.