PRICING
THE NUMBERS, IN PUBLIC.
Four services, priced separately, plus one subscription. Every figure below is the same figure in our structured data and in the file the AI assistants read.
WHAT THINGS COST
ALL OF IT, ONE PAGE.
Websites
from $5,000
Project · paid upfront
A premium build, designed mobile-first from 375px up, with the search and structured-data work built in rather than sold back to you later. Yours outright at handover — domain, hosting, code and content.
Details →SEO
$1,500–$2,000
One-time engineering pass
Technical foundation, site structure and internal linking, structured data, local search, and mobile performance — plus a measured baseline and a handover document. Not a retainer.
Details →AEO / AI visibility
$1,500–$2,000
One-time engineering pass
Entity and schema work, an answers corpus written the way assistants quote, llms.txt and llms-full.txt, and off-site citation seeding with a citation ledger you keep.
Details →Lead generation
Scoped per engagement
Infrastructure build + monthly run
Cold email infrastructure — domains, inboxes, warmup, authentication, list building and enrichment, sequencing, deliverability monitoring and reply routing into your CRM. The number depends on inbox volume and list size, and is fixed in writing before anything is provisioned.
Details →AI visibility tracking
$200/month
Subscription · 3-month minimum
A fixed prompt set run weekly across the assistants, scored for mention rate, citation rate, average position and share of voice against a baseline captured at onboarding.
Details →Prices are in Canadian dollars and exclude GST. Work is paid upfront and scoped in writing before it starts. Third-party costs you own directly — domains, inboxes, enrichment credits — are passed through at cost and are never marked up.
HOW IT FITS
BUY ONE. BUY FOUR. THEY ARE SEPARATE ON PURPOSE.
A website build already includes the search and structured-data groundwork — you are not sold a site and then sold the work that makes it findable. The two engineering passes exist for sites that already exist, including sites we did not build. Lead generation is an outbound system and is unrelated to either; it does not depend on your site ranking for anything.
The most common order is a build, then the AEO pass once there is something worth citing, then tracking to see whether it worked. The most common mistake is buying visibility work for a site that cannot carry it — which is the one thing we will talk you out of on the call.
STRAIGHT ANSWER
WHAT WE CLAIM, AND WHAT WE DO NOT.
Clients typically see movement in 14 to 90 days, measured against a baseline we capture before the work starts. This is a typical-results claim, not a guarantee.
We do not offer performance guarantees, we do not promise a specific ranking or a specific number of leads, and there is no “we keep going until it works” clause. What we do instead is measure: a baseline is captured before the work starts, and the same measurements are re-run afterwards, so the change is something you can check rather than something we assert.
FAQ
PRICING QUESTIONS.
How much does a website cost with Unconventional Group?
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Websites start at $5,000 CAD. That is a floor rather than a fixed tier: page count, integrations and the amount of content work move the number, and your exact figure is fixed in writing before any work begins.
Why do you publish prices when most agencies do not?
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Two reasons, and only one of them is about you. The first is that you should be able to tell whether we are in your range before spending twenty minutes on a call. The second is mechanical: AI assistants preferentially quote sources that state concrete numbers, and a page that says "contact us for pricing" is unquotable. Publishing the figure is itself part of the visibility work we sell.
Can I buy SEO or AEO without a website build?
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Yes. All four services are separately purchasable — that is the point of pricing them separately. An engineering pass works on the site you already have. If your current site genuinely cannot carry the work, we will say so before you pay rather than after.
Do you offer payment plans?
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Work is paid upfront and scoped before it starts. Larger website engagements are staged, with the schedule set out in writing at scoping.
Is there a guarantee?
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No. There is no performance guarantee, no money-back clause and no "we keep working until it ranks". Clients typically see movement in 14 to 90 days, measured against a baseline captured before the work starts — that is a typical-results claim, and we hold to the distinction deliberately.
What is not included in the published prices?
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Logo and full brand identity design, ongoing content production, paid advertising (we do not run ad campaigns at all), and third-party costs you own directly such as domains, inboxes and enrichment credits. Anything outside scope is quoted separately before it starts, never added at the end.
GET YOUR NUMBER IN WRITING.
A 20-minute call. We scope it, you get the figure before anything starts.
Book a Free Call