HOW-TO · 9 STEPS

How to Check Whether ChatGPT Recommends Your Business

Ask assistants the questions your buyers ask, several times each, and record who is named and cited. One check proves little; a repeated set is a baseline.

1.Write down ten questions a real buyer would ask
List ten prompts in the words a customer would use, such as 'who is a good commercial roofer in Calgary' or 'best physiotherapy clinic in St. Albert and what do they charge'. Buyer-intent questions, not keyword strings, are what assistants actually receive.
2.Ask each question in at least three assistants
Run every prompt in ChatGPT, Perplexity and Gemini at minimum, and Claude if you can. Each assistant retrieves differently, and being named in one says nothing about the others.
3.Ask each question more than once
Repeat every prompt at least three times per assistant, in fresh sessions. Assistants are nondeterministic; a single answer is one sample, not a result.
4.Record who was named and who was cited
For each answer, note every business named and every website linked as a source. A mention without a citation usually means the assistant found you in a directory, not on your site.
5.Check how the assistant described you
Where you appear, read the description for wrong prices, retired services, a wrong city, or another company's details. An inaccurate description is a problem you can fix at the source.
6.Calculate your mention rate and citation rate
Divide the number of answers naming you by the total answers, then the number citing your domain by the total. These two rates are your baseline.
7.Note who is named instead of you
Tally the competitors that appear most often and check which of their sources the assistant cited. Those sources are the ones you are missing from.
8.Run Odin and compare the two halves
Enter your URL at unconventionalgroup.ca/odin for a free 100-point scorecard split into search readiness and AI visibility. If the AI half is low, the fix is on your site; if it is high and you are still absent, the gap is off-site.
9.Repeat the same set in a month
Re-run the identical prompts and compare the rates. Movement is only real when the question has not changed.

To check whether ChatGPT recommends your business, ask it the questions your buyers ask, several times each, across several assistants, and record who gets named and who gets cited. A single question typed once tells you almost nothing, because the answer changes from run to run. A fixed set of questions asked repeatedly gives you two numbers you can compare next month: a mention rate and a citation rate.

This takes about two hours the first time. It needs no tools beyond the assistants themselves and a spreadsheet.

What the result means

A low mention rate with a low Odin AI score means the site itself is not readable or quotable. A low mention rate with a high Odin score means the site is fine and the assistants lack third-party reasons to trust it. A good mention rate with a low citation rate means you are found through directories, and your own pages are not being read. Each points to different work, and none of it comes with a guarantee: clients typically see movement in 14 to 90 days, measured against a baseline like the one you just captured. That is a typical-results claim, not a guarantee.

FAQ

QUESTIONS THIS GUIDE ANSWERS.

Why do I get a different answer each time I ask ChatGPT?

Because assistants are nondeterministic: both the sources they retrieve and the text they generate vary from run to run. That is why each prompt should be asked several times and reported as a rate, not a single yes or no.

Is there a tool that does this automatically?

Unconventional Group's AI visibility tracking runs a fixed set of 20 to 40 buyer-intent prompts across assistants on a schedule, stores every response, and scores mention rate, citation rate, average position and share of voice against a baseline. It is $200 a month with a three-month minimum, because one month of data cannot separate a trend from noise.

ChatGPT named my business but with the wrong prices. What do I do?

Publish the correct prices on your site in plain text and in structured data, state them in an llms.txt file, and check that directories carry the same facts. Assistants quote whichever source they found; give them an accurate first-party one.

My business is not named at all. Is that fixable?

Usually the cause is one or more of: your site blocks AI crawlers, your entity is ambiguous, your content has no quotable answers, or you have no third-party corroboration. Those are what an AEO pass addresses. Nobody can guarantee a recommendation afterwards; the result is measured against the baseline you just captured.

STRAIGHT ANSWER

WHAT WE CLAIM, AND WHAT WE DO NOT.

Clients typically see movement in 14 to 90 days, measured against a baseline we capture before the work starts. This is a typical-results claim, not a guarantee.

We do not offer performance guarantees, we do not promise a specific ranking or a specific number of leads, and there is no “we keep going until it works” clause. What we do instead is measure: a baseline is captured before the work starts, and the same measurements are re-run afterwards, so the change is something you can check rather than something we assert.

RATHER HAVE IT DONE?

A 20-minute call from Edmonton. This guide maps to a published price.

Book a Free Call

Call Book a Free Call →