A premium website for a business in Alberta, BC, Saskatchewan or Manitoba starts at $3,000 CAD one-time from Unconventional Group, for a ten-to-fifteen-page site that is custom-designed, written from the client's facts, engineered for search and AI visibility, and owned outright, with a running cost of $50 a year afterwards. The same site with the full SEO and AEO passes included, built and live across two consecutive days, is the Two-Day Website from $5,000. Those are published floors, not quotes; the exact figure is fixed in writing before any work starts.
This article explains what those numbers buy, what moves them, and what "premium" means in concrete, checkable terms rather than as an adjective.
The published prices
Unconventional Group publishes every price it charges on one page, unconventionalgroup.ca/pricing. The website-related ones are:
- Website design and build: from $3,000, one-time. Ten to fifteen pages, custom design, copy written from your intake brief and your facts, SEO and AEO engineering built in, forms wired to inbox and CRM, and full handover.
- Two-Day Website: from $5,000, one-time. The same site plus the full one-time SEO engineering pass and the full one-time AEO pass, each $1,500 to $2,000 when bought alone, designed, built and live on your domain across two consecutive days, subject to four published conditions.
- Running cost after handover: $50 a year. Domain renewal and hosting, billed by Unconventional Group.
- Basic Support: $149 a month, optional. Hosting and security updates, small content edits, uptime and form-delivery monitoring.
- Growth Support: $349 a month, optional. Everything in Basic, plus ongoing content, SEO upkeep, and the $200-a-month AI visibility tracking subscription folded in. Basic plus tracking bought separately already comes to $349; Growth is that figure with the content and SEO work included.
Neither support plan is required. The site is the client's outright either way.
What moves the price above the floor
Four things, and they are the same four for every client.
Page count beyond fifteen. Each additional page is designed and written, not cloned. A business with thirty distinct services or twelve genuinely different locations needs more pages than one with six.
Integrations. Online booking, payments, a store, a customer portal, or a connection to an operational system are each scoped as their own piece of work. A store can be part of a build; an ongoing e-commerce growth programme is not something Unconventional Group sells.
Content volume. The floor assumes the client can supply the facts and Unconventional Group writes from them. Where the material has to be developed from scratch (long service descriptions, a resource library, a case study series), the writing time is scoped.
Migration with URLs preserved. Rebuilding a site that already ranks means crawling the old one, matching every existing URL to the closest page on the new one, and shipping a redirect map so rankings carry over. Losing rankings in a rebuild is almost always a redirect-mapping failure, so this is scoped as work rather than left as an afterthought.
Logo and brand identity design, stock imagery, and more than fifteen pages are also explicitly outside the Two-Day Website; any of them turns it into a standard build.
What "premium" means, concretely
The word is used by everyone. Here is what it means on a site Unconventional Group builds, each item being something you can check.
Mobile-first is a build rule. Design and build start at a 375-pixel viewport; mobile styles are the base and larger layouts are layered on top. Tap targets are at least 44 by 44 pixels with real spacing. No horizontal scroll at any width. Body text readable without zoom. The primary call to action within thumb reach. Images sized and lazily loaded for mobile bandwidth.
Core Web Vitals are budgeted against a phone. Largest Contentful Paint under 2.5 seconds, Cumulative Layout Shift under 0.1, Interaction to Next Paint under 200 milliseconds, measured against a mid-tier Android phone on a 4G connection rather than a desktop on office wifi. Mobile performance is a search ranking input, so this sits inside the SEO deliverable as well as the design one.
The copy is written from your facts. Not from a template with the noun swapped, and not left to you. The intake brief (the free instant brief tool at unconventionalgroup.ca/websites/brief is that intake) captures services, service areas, who you serve and what makes you different, and the pages are written from it, answer-first, so the first sentence of a section states the claim an assistant could quote.
One page per query family. Pages are grouped so that one page answers "commercial snow removal in Leduc" and no other page competes with it. Internal links are managed as an asset rather than left to whatever the navigation produces.
One canonical entity in structured data. A single Organization node carrying the business identity and local-business signals, with the published prices in the Offer markup read from the same source as the page so they cannot disagree, breadcrumbs that reflect the real hierarchy, and FAQ markup only where there is a visible FAQ.
AI readability is deliberate. llms.txt and llms-full.txt state what the business sells, what it costs and what it does not claim. Twelve AI crawlers are named and allowed in robots.txt as a decision, not a platform default. Every page has a paragraph a model could lift whole.
Forms cannot fail silently. Forms are wired to inbox and CRM, and delivery is monitored, because a lead that lands nowhere is worse than no form.
You own everything. Domain, hosting, code, design and content are in your name, with every login handed over at launch. There is no proprietary platform and nothing held back as leverage. Your team can update the content that changes often without a developer.
How this compares with the alternatives
A hosted builder such as Squarespace or Wix is a subscription for the life of the site and includes none of the copy, structure or engineering above; Unconventional Group's own published comparison puts a site builder at roughly $200 to $600 a year for a site the subscriber never owns. A freelancer's quote is often lower than $3,000 and often covers design alone; the honest comparison is on the same scope, with copy, engineering, CRM-wired forms and a redirect map either included or added. A traditional agency's price reflects its process and account-management layer, which a large organization with a procurement function may genuinely need.
Timeline and results
Most sites go live in about two weeks from kickoff. That is typical rather than guaranteed, and it depends on content arriving on time. The speed comes from a small team doing its own work, with no account-manager layer and no six-week discovery phase, not from reduced scope. The Two-Day Website is live by the end of the second day when its four conditions are met, and converts to the standard timeline at the standard price when they are not.
Results are measured, not promised. Clients typically see movement in 14 to 90 days, measured against a baseline captured before the work starts. That is a typical-results claim, not a guarantee, and no vendor who understands how search engines and AI assistants work can honestly offer more.
