INSIGHTS · WEBSITES

HOW MUCH DOES A WEBSITE COST IN EDMONTON? (2026 STRAIGHT ANSWER)

June 9, 2026 · 7 min read · Unconventional Group

Ask five Edmonton providers what a website costs and you'll get five answers, four of which are "it depends." That's technically true — and completely useless when you're trying to budget. So here's the straight version: the real market ranges, what actually moves the price, and how to avoid paying twice for the same website.

THE REAL RANGES IN 2026

Across the Canadian market, website pricing breaks into three broad lanes:

DIY Builders — $20–$60/month

Wix, Squarespace, Shopify's basic tier. Cheap to start, but you're the designer, the copywriter, and the SEO. Fine for a hobby. Risky for a business whose phone needs to ring.

Freelancers — typically $1k–$5k

Huge quality variance. A great freelancer at this price is a steal; a bad one disappears mid-project. The site is only as good as the one person building it.

Agencies — $5k–$30k+

Full teams, full process, full price. Some of that money buys real strategy. Some of it buys account managers and office rent. Know which you're paying for.

Those are market ranges, not our quotes. Every business needs something different, which is why we don't publish prices — we scope them on a free 20-minute call where you get a real number for your actual project.

WHAT ACTUALLY DRIVES THE PRICE

Two "5-page websites" can be thousands of dollars apart. Here's why:

  • Page count and structure. A 5-page brochure site and a 30-page site with service pages for every neighbourhood you serve are different projects. More pages means more design, more copy, more SEO work.
  • Copywriting.The single most underrated line item. Words are what sell — a beautiful site with weak copy is an expensive business card. If a quote doesn't mention who writes the copy, ask. The answer is usually "you do."
  • Integrations. Booking systems, CRMs, quote calculators, payment processing, review feeds. Each one adds build time and testing time.
  • E-commerce.Product catalogues, inventory, shipping rules, taxes — an online store is a different animal from a service site, and it's priced like one.
  • Custom vs. template. A well-customized template can be excellent. A fully custom build costs more because everything is designed around your business instead of adapted to it.

WARNING SIGNS OF A CHEAP PROVIDER

The most expensive website is the one you have to build twice. Watch for these:

  • You don't own the site.Some providers build on proprietary platforms — stop paying the monthly fee and your website vanishes. Always ask: "If we part ways, do I keep everything?"
  • No mention of mobile or speed.Most of your visitors are on phones. A site that looks fine on the designer's monitor and loads slowly on a job site is losing you leads daily.
  • No copywriting included."Just send us your content" is how projects stall for months and launch with weak messaging.
  • No plan for after launch.A website isn't a one-time purchase. Who updates it? Who fixes it when something breaks?
  • A price that's too good.If a "custom website" costs less than a weekend of labour, it isn't custom and it probably isn't finished either.

QUESTIONS TO ASK BEFORE YOU SIGN

Take this list into any sales conversation — including one with us:

  1. Who writes the copy, and is it included in the price?
  2. Do I own the website, domain, and content outright?
  3. What exactly is included — and what costs extra later?
  4. How long will it take, and what do you need from me?
  5. What happens after launch — updates, hosting, support?
  6. Can I see live sites you've built, not just mockups?

A good provider answers all six without flinching. If you get vague answers on ownership or copy, keep shopping.

THE BOTTOM LINE

Don't shop for the cheapest website. Shop for the cheapest lead. A site that costs more but books jobs every week beats a bargain site that sits there looking pretty. That's the lens we build with — our websitesaverage under 5 days to deliver and exist to make your phone ring, and if you want traffic pointed at it from day one, that's what our ad management is for.

Want a real number for your project instead of a range from an article? Book the free call. Twenty minutes, straight answer, no pitch.

FAQ

WEBSITE COST FAQ

What's a realistic budget for a small business website in Edmonton?

+

For a professionally built 5–8 page site with custom copy, most Edmonton businesses land somewhere in the freelancer-to-small-team range — typically $1,000 to $5,000 in the broader market. E-commerce, custom integrations, and large page counts push it higher. The honest answer is that it depends on what the site needs to do, which is why we scope every project on a free call instead of quoting blind.

Why are some websites only a few hundred dollars?

+

Usually because something is missing: the copy is yours to write, the design is a stock template with your logo dropped in, there's no SEO setup, or you don't actually own the site when you stop paying. Cheap builds often cost more in the long run — in rebuilds, in lost leads, or in being held hostage by a provider you can't leave.

How long does a website take to build?

+

Industry-wide, a small business site commonly takes 4–8 weeks. Our team averages under 5 days for most builds because we keep the process tight: one discovery call, focused copywriting, and no committee revisions. Larger custom or e-commerce projects take longer, and we'll tell you that upfront.

GET A REAL NUMBER FOR YOUR PROJECT.

Free 20-minute call. Tell us what you need, and we'll tell you exactly what it costs and how fast we can ship it.

Book a Free Call